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Large size models and luxury : News fashion icons ?

  • Margaux C.
  • 16 nov. 2016
  • 2 min de lecture

Large size icon: Candice Huffine


Today, top models large size are emerging in the pitiless universe of fashion and luxury. Recently, Candice Huffine, 1.80 meter, 90 kilos, made the buzz in fashion sphere. The 29-year-old American was chosen for the 2015 Pirelli calendar, one of the most prestigious in the world. Her voluptuous curves have also earned her to make the headlines of several magazines and steal the show to filiform girls. Proof that the industry is opening to all sizes girls, Candice Huffine recently parade for Sophie Theallet, at the New York Fashion Week and posed for her Fall-Winter campaign 2015-2016.

Other plump mannequins have appeared on the glossy covers of fashion magazines in recent years, and have managed to secure contracts with major brands.



Victoria secret : to angels large size


At the moment, about ten models represent the Victoria Secret brand. They are known for their atypical beauty but especially, for their extreme thinness. They are regarded as angels, a true symbol of feminine beauty. For many, looking like a Victoria's Secret model is synonymous of perfection.

"I think the world is more open to bigger models and I'm sure that at a moment it will be ready for it" said the polish model Jac Jagaciak. Moreover, with the incredible thrust of large size models in the media lately, it would seem that the American brand name seriously thinking of engaging a large size model in turn. Such an initiative would undoubtedly enable it to improve its image with many potential clients.


The chubby trend


Kim Kardashian, Ashley Graham, Nicki Minaj…

Nowadays, the trend towards shapes and roundness is more and more widespread and synonymous of beauty and femininity.

It is essential for all brands and especially in the luxury ready-to-wear sector to use models in their advertising campaigns that correspond to their customers. Finished lean and anorexic models. In this way, tomorrow's models will be those with shapes and kilos !



Calvin Klein has clearly understood this new trend. At only 27 years old, Myla Dalbesio was chosen by the brand Calvin Klein to wear their new collection Perfectly Fit which offers underwear for plump women. This line has been created to meet the needs of different women and offers underwear for different silhouettes in a wide range of sizes.



Bibliographie

http://www.leparisien.fr/laparisienne/mode/les-mannequins-grande-taille-renversent-la-tendance-04-08-2014-4046445.php

http://spritzi.com/blog/articles/Les-20-meilleures-photos-de-Candice-Huffine.htm

http://www.elle.fr/Mode/Les-news-mode/Victoria-s-Secret-bientot-des-mannequins-grande-taille-2974343





 
 
 

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© 2016 by STUDART, students in 4 business school EDHEC's year.

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